Innovative. That's the word that comes to my mind when I think about Shimano as a company. Year after year shimano seems to push the bar higher and higher as it relates to fishing tackle across all categories. Take for instance the development of the Tranx series of reels, or the entire Butterfly or Lucanus jig systems, or the popular Waxwing and the Orca lures. The aforementioned tackle just begins to scratch the surface when it comes to Shimano products. This is one of those brands where you can feel confident that you're buying quality gear that has been developed to meet your needs.
Rods, reels, and lures for every situation. Not only do they have a great selection of both versatile and specialized tackle, you can find anything from a value priced piece of equipment to the very top of the line as far as value goes.